good. Most interesting aspect is that it is blunt. Note Gerstner's comments about American Express and Jim Robinson. Bravo to him for nailing investment bankers. Not as good a read as Jack Welch's book on GE. Maybe Lou did not have as good a ghostwriter? Gerstner can be almost delusional, such as saying that the acquisition of Lotus was a success. He does not seem aware of fundamental differences between the computer industry, where product development can revolutionize an indstry in a short time, and industries such as tobacco and food products, where market share gains are incremental and depend on marketing. He also implies Tom Watson was actually wrong not to take more money in compensation from IBM when Watson was CEO. And he never mentions his own rich pay. Best part of the book is its lessons learned. Egotistical executives should particularly note his advice not to make acquisitions and to stay focused.
Overall, reading this book can convince someone that IBM is in trouble -- not that IBM was in trouble before Gerstner, which of course was true. But, is in trouble now, due to Gerstner. |
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